Senin, 11 April 2011

BRESLER’S - BUSINESS ICE CREAM and YOGURT FRANCHISE


The Bresler’s business consists primarily of the franchising and licensing of Bresler’s outlets in the U.S. and internationally. In the U.S., the company sells franchises for Bresler’s store and kiosks and licenses various operators, including discount stores, fast food restaurants, public stadiums and similar businesses to operate smaller non-traditional locations that serve Bresler’s ice cream and frozen yogurt. Internationally, the company sells master franchises for specific countries or regions to master franchisees who in turn franchise and licence Bresler’s outlets in those countries or regions. There are currently Bresler’s master franchises covering 17 countries.

The Bresler’s chain is an established U.S. chain of ice cream and frozen yogurt outlets with international operations. As of March 31, 1996, there were 402 franchised and licensed outlets in the U.S. as well as 22 franchised outlets in 16 other countries. In addition, Larry’s Industries, Inc., a wholly-owned subsidiary of Bresler’s, franchises Larry’s Ice Cream & Yogurt Parlours, a chain with 14 franchised outlets primarily in Florida.

Bresler’s flavour profile reflects a broad spectrum of consumer preferences and an extremely competitive variety of products to meet virtually any demographic customer profile or targeted customer appeal for any location or menu style. Bresler’s offers an outstanding list of flavours and it ranks competitively or better than most premium and super premium branded retail concepts. The products served by Bresler’s stores include premium ice cream, frozen yogurts, sherbets, sorbets and ices. The standard menu included hand-packed and dipped ice cream, soda fountain products, ice cream specialty items, yogurt products and non-alcoholic beverages. Some of the most popular flavours include: Vanilla, Cookie Dough, Chocolate Chip, Rum Raisin, Prailines n’ Cream, Mango Ice, Strawberry, Chocolate, Praline Pecan, Coffee, Superman, Rocky Road, Maple Nut, Black Cherry, Mint Chocolate Chip, Heavenly Hash, Peanut Butter Fudge, Fudge Brownie, Death By Chocolate, Bubble Gum, Peppermint Candy. The ice cream and frozen yogurt served by Bresler’s stores is manufactured for the company by manufacturers in the U.S. and Mexico.

The Bresler’s concept can be implemented in a variety of different formats: smaller non-traditional outlets located as part of other larger establishments, small kiosks and in-line and traditional stores. The cost of construction of a new Bresler’s shop varies depending upon its size and level of leasehold improvement allowances received. The estimated required investment for a typical franchisee of a Bresler’s traditional store is $180,000U.S., including franchise fees.

Since 1992, all new and remodelled Bresler’s outlets have the distinctive white, teal and magenta Bresler’s design. Locations in the U.S. are concentrated primarily in regional and metropolitan area malls, high traffic tourist areas, strip malls and metropolitan downtown areas. Internationally, locations consist primarily of office buildings, shopping malls, and free-standing locations in high traffic areas. Shop sizes vary from 60 square feet for non-traditional locations such as complementary fast food locations, 200 square feet for kiosks, and from 400 to 1,000 square feet for traditional stores. Traditional stores are franchised and carry a full range of Bresler’s menu items while non-traditional locations are generally licensed to institutional fast food and other retail chains and offer a more limited range of menu items. In addition, a variety of merchandising systems have been designed to accommodate the widest possible range of selling environments and locations. All systems are low maintenance and durable, while providing ample storage capacity. Some of the systems available are: carts, Bresler’s Grab N’ Go and Counter Top Freezers. Regardless of which design you choose, your Bresler’s merchandising system will increase customer quality perception and your frozen yogurt sales.

The company’s Bresler’s related activities include the sourcing and sale of ice cream, frozen yogurt and other products and equipment used by Bresler’s outlets world-wide, the provision of services in connection with Bresler’s outlet design, layout and construction, franchise training and support services, marketing, advertising and research and development activities.

Selasa, 05 April 2011

SEMINAR


Department of Management Faculty of Economics, University of Gunadarma held a Seminar on Dissemination of Research Results Management Science, held at Campus A University Gunadarma Kalimalang

Dean of Faculty of Economics, University of Gunadarma Toto Sugiarto, Ir, MSc, PhD said, the event was held for ordinary students to do research, at least make a good thesis for those who already received permission from the faculty. As for regular faculty to do research because of the many competitions held by the government and private sector

Currently, he said, a lot of competition for lecturers including competitive grants for all faculty who were not much to gain. He also mentions, by chance he ever get Grant International publication whose articles will be published by one journal in Canada.

"We will try to encourage students and also lecturers for bias perform well in national and international stage," he said.

Faculty of Economics, University Gunadarma, he added, will go international by the year 2010 with Laurentian University in Canada will play host to take you to the wider world, "he said.

Furthermore Toto explains, will form a selection team that entered and eligible papers to be presented at the conference. He invited the students to do research and if not perfect in English. "Do not be afraid because we will help to improve," he said. " It is quite possible there are students from the campus Kalimalang the bias appears in the International Conference on Bali. "

Meanwhile, Chairman of the Department of Management Sciences Murtono S. Faith, PhD presenting on a variety of reasons why someone should investigate. "Measuring the ability of researching, there is a good read, enjoy writing, the value is high. There is also a rarely read often write, its value is low, rarely enjoyed reading writing, its value is high and does not like to read, do not enjoy writing, its value is low, "he said

Dr. M Abdul Mukhyi, lecturers and researchers from the Faculty of Economics, University Gunadarma on the occasion, describes his experiences as a researcher.According Mukhyi, wrote that it seems easy but hard, especially to begin the introductory chapter. Therefore, always carry a pen and paper everywhere go "Once the ad aide, wrote directly because if delayed bias forget," he said.

After writing ideas, biases in consultation with the lecturer. "Lecturers will definitely help lead," he said. He also reminded not to make the title if the process is already running. "Bias was not fit and like to be forced, it would funny," he said.

He has the experience to guide students in Klimalang who do research in local government of Bekasi. "Only 2 months of completion and now so civil servants in the Office of Budget place to do research," he said. In addition, he also presented important tips that should be a researcher.

Last chance is to listen to an explanation from Secretary of Department of Management Sciences University Gunadarma Dra. Lies Hendrijaningsih, MM regarding submission of thesis for students debriefing.