First Step To Be A Entrepreneur
Depok, 25 February 2009 at the 4th floor New Building Pg FEUI, Directorate of Partnership and Business Incubator (DKIB UI) together with the UI held a Public Lecture titled "Student Entrepreneurship." This activity is to invite experts who are experts in terms of entrepreneurship that is Wiweko Adi Nugroho (Managing Director of PT. LINK and BEYOND) and the Dharma Kusuma (Lecturer at the University of Ciputra Entrepreneurship Center).
Activity moderated by Asty Setiautami (Public Relations Manager Media Center UI) seeks to provide insights and explanations about the world of entrepreneurship by students. As an expert in the field of branding, Mr. Wiweko provide input to the participants to give priority to good service in doing business. In addition to unique products, good quality, secure, ethics in business is also a critical point in building success. "Despite having the highest quality products but not accompanied with good ethics, of course not there are customers who want loyal to our products" he said. Mr Wiweko also explained that planing a mature, market analysis to read, and give priority to quality is a long and gradual process in order to "steal hearts" for loyal customers to the products offered.
In line with that expressed by Mr. Wiweko, the second speaker on this public lecture, Mr Dharma Kusuma also explained that as an entrepreneur must understand the market segmentation between products, customers, and competitors. Because through these three things will look the ideas on what to do to make our products have "selling points" over the eyes of customers. One powerful way to do that is with me mix and match ¬ a product and a network that we have to find a new innovation in product creation.
Activities that lasted for two hours this is an award of an advanced form of entrepreneurship that have been briefing conducted by DKIB UI on Young Entrepreneurship program. Through these activities is expected that participants who in fact is also a student as an agent of change, capable of making entrepreneurship as a first choice career future. The more proliferation of young entrepreneurs will, of course will increase the number of jobs and lead to increased prosperity.
Depok, 25 February 2009 at the 4th floor New Building Pg FEUI, Directorate of Partnership and Business Incubator (DKIB UI) together with the UI held a Public Lecture titled "Student Entrepreneurship." This activity is to invite experts who are experts in terms of entrepreneurship that is Wiweko Adi Nugroho (Managing Director of PT. LINK and BEYOND) and the Dharma Kusuma (Lecturer at the University of Ciputra Entrepreneurship Center).
Activity moderated by Asty Setiautami (Public Relations Manager Media Center UI) seeks to provide insights and explanations about the world of entrepreneurship by students. As an expert in the field of branding, Mr. Wiweko provide input to the participants to give priority to good service in doing business. In addition to unique products, good quality, secure, ethics in business is also a critical point in building success. "Despite having the highest quality products but not accompanied with good ethics, of course not there are customers who want loyal to our products" he said. Mr Wiweko also explained that planing a mature, market analysis to read, and give priority to quality is a long and gradual process in order to "steal hearts" for loyal customers to the products offered.
In line with that expressed by Mr. Wiweko, the second speaker on this public lecture, Mr Dharma Kusuma also explained that as an entrepreneur must understand the market segmentation between products, customers, and competitors. Because through these three things will look the ideas on what to do to make our products have "selling points" over the eyes of customers. One powerful way to do that is with me mix and match ¬ a product and a network that we have to find a new innovation in product creation.
Activities that lasted for two hours this is an award of an advanced form of entrepreneurship that have been briefing conducted by DKIB UI on Young Entrepreneurship program. Through these activities is expected that participants who in fact is also a student as an agent of change, capable of making entrepreneurship as a first choice career future. The more proliferation of young entrepreneurs will, of course will increase the number of jobs and lead to increased prosperity.
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